AI Tools and Applications:
Today's digital marketing landscape is characterized by the rise of Artificial Intelligence (AI). Marketers are leveraging AI to revolutionize content creation, publishing, and gathering. Here's a deep dive into some of these powerful AI marketing tools.
Photo: NeONBRAND Digital Marketing
By Scott Quesnell
July 3, 2023 | 5 min read
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Too Long, Don't Read:
1. AI Enhances Publishing: AI, particularly Generative AI, revolutionizes business operations across various sectors.
2. Content Production Revolutionized by AI: AI has become an essential growth driver and competitive edge across multiple sectors.
3. AI for Content Gathering: Despite the enthusiastic adoption of AI, lack of skilled personnel and data quality issues remain substantial barriers.
4. Balancing AI and Human Creativity: While sectors like finance, telecom, and retail lead in AI adoption, education and government lag but show strong interest.
Here are the types of AI applications we’re going to look at:
AI Marketing Tools for Content Publishing:
Hootsuite: Streamlining Social Media Publishing
Hootsuite uses AI technology to optimize social media management. Its algorithms assist in content scheduling, publishing, and engagement across various platforms. For digital marketers seeking to maximize their social media marketing strategies, Hootsuite's comprehensive dashboard simplifies content management across multiple accounts.
Simplified: Unleashing Creativity with AI
Simplified employs AI to automate design and content publishing. With features tailored to the unique aesthetics of your brand, this tool is perfect for marketers striving for consistency in content creation. Simplified ensures that each social media post is not only appealing but also in tune with your brand's visual identity.
AI Marketing Tools for Content Production: Writing and Imaging Tools
GrowthBar: Boosting SEO with AI
GrowthBar is an AI-powered SEO tool that offers valuable insights, such as backlink data, keyword rankings, and ad spending. Content creators seeking to enhance their SEO strategy can rely on GrowthBar for up-to-date, meaningful information to guide their writing process.
AI Writer: Automated Content Creation
Harnessing the power of AI, AI Writer transforms a few keywords or short prompts into human-like, SEO-friendly text. This tool is invaluable for marketers looking to quickly generate unique content, from blog posts to articles.
Article Forge: High-Quality Content in Minutes
Utilizing advanced deep learning models, Article Forge offers top-notch content about any subject within minutes. By simply inputting a keyword, marketers can obtain fully-written, unique articles, making it a crucial tool for efficient content production.
Dall-E: Images from Text Descriptions
OpenAI's Dall-E creates images from textual descriptions, providing endless possibilities for visual content creation. This AI tool could revolutionize content creation strategies, particularly for those seeking to marry compelling text with striking imagery.
Adobe Sensai: Enhancing Creative Workflows
Adobe Sensai combines AI and machine learning to automate tasks and enhance creative workflows. It helps create high-quality images and designs, allowing marketers to concentrate more on strategic planning and less on the production process.
AI Marketing Tools for Content Gathering:
SEMrush: Competitive Research with AI
SEMrush is a comprehensive digital marketing toolkit, equipped with AI to offer valuable insights into competitors' strategies and keyword placements. For digital marketers keen on maintaining a competitive edge, SEMrush's AI-powered competitive research capabilities are invaluable.
Sprout Social: Social Media Listening and Analytics
Sprout Social leverages AI to offer deep social media listening and analytics features. By collecting data on social media conversations about your brand, this tool offers meaningful insights and inspiration for your content strategy.
AI continues to transform the realm of digital marketing. From publishing to production to content gathering, AI tools are enhancing efficiency, creativity, and strategy. To keep up with the digital marketing landscape, it's essential to explore these AI capabilities and incorporate them into your own content creation workflows.
I’ll Leave You With This…
While these AI marketing tools offer transformative capabilities, they should not be seen as the be-all and end-all of digital marketing strategies. As convenient and revolutionary as they are, it's essential to remember that they are, after all, just tools designed to aid our human endeavors.
These AI tools are here to augment our human creativity, not replace it. They provide insights and automation, but the ultimate decisions on strategy, content style, and audience engagement should remain in the hands of skilled marketers. The value of human intuition and understanding, especially when interpreting and acting on data, cannot be underestimated.
Furthermore, while AI has made great strides, it can't fully replicate the human touch. Aspects such as brand voice, storytelling, emotional connection, and understanding of cultural nuances still heavily rely on human intelligence.
Therefore, it's crucial to strike a balance. Use AI tools to streamline workflows, gather insights, and automate tasks, but remain active in the decision-making process. Treat these AI tools as valuable team members, but remember to let human creativity lead the way in shaping and delivering your digital marketing strategy.